After the hard blow of the pandemic, the tourism Fax Lists sector (and in particular, the airlines) seems to be recovering. In this context, Turkish Airlines launches a Fax Lists new global advertising campaign starring the unmistakable Morgan Freeman. In order to launch an inspiring message to reconnect people , the action focuses on highlighting the Fax Lists concept of Pangaea , the super continent that existed millions of years ago.
The audiovisual piece 'Pangaea' has been Fax Lists created by Whale , a creative studio, production company and advertising agency Fax Lists based in Amsterdam. It premiered this Thursday on digital but, taking advantage of the Fax Lists occasion, Turkish Airlines will broadcast the spot during the big night of the Super Bowl on February 13.
Although today Pangaea no longer exists, the airline Fax Lists makes an optimistic nod to the future and shows that pride in uniting and bringing people and countries closer together. The company that created the campaign has opted to create content that Fax Lists recalls the feeling of re connection , with a nostalgic and timeless touch. Thus, the film presents moving images of people, along with innovative visual effects from Glass works that show how the Fax Lists world looked like 300 million years ago, when there were no borders or divisions and all the continents were united as one.